About
CHANGING THE WORLD
BY CHANGING THE WAY WE EAT
I've loved food for as long as I can remember. Around the age of 12, I started cooking. When the incredible power of food to transform our health and save the planet became obvious to me, I discovered my life's purpose: to transform lives and help save the planet through better food choices. Scroll down to find out more.
O-food
A Scandinavian food bar focused on sustainable fish
My first food business was born out of a realisation that consumption of a narrow set of species, is driving over-fishing and high intensity aquaculture. The mission was to make it easy and delicious for lunch-goers to eat a broader variety of fish and seafood. Following a successful pop-up, a permanent shop was set up in Old Spitalfields Market.
The Bear Kitchen
Making climate conscious, healthy food an integral part of the workplace experience
Following the 'eat like a bear' philosophy, The Bear Kitchen created meal experiences for companies like AirBnB, Moving Brands, and Winnow. With plant-based 'core menus' and less but better quality meat and dairy as optional add-ons for flavour, we created an inclusive approach to office meals that respected personal preferences, whilst at the same time nudging people towards a more plant-centric way of eating. It was a huge success, but sadly had to close when then pandemic struck. During lock-down, the team was making free meals for front-line healthcare workers in the NHS, all the while thinking about how we could repurpose our approach to continue changing the world by changing the way we eat.
“Thanks for a brilliant experience. It was all I imagined and more! The team were so happy and you could feel an elevation of energy in the room. The food was superb - even better than described.”
Kate Walsh, Employee Experience Manager
AIRBNB HQ LONDON
Pulse Kitchen
Everyday pulse-powered meals for everyone
The single most powerful thing each of us can do to improve our health and save the planet is to reduce our meat consumption. Pulses, the dried seeds of edible legumes, like chickpeas, beans and lentils, are nature's healthiest and most sustainable protein source. They were a key feature on every meal I created for The Bear Kitchen, and this lead to the birth of Pulse Kitchen. Our mission is to use our pulse cooking expertise to make it convenient and super delicious for people to enjoy pulses as a regular part of everyday meals.
Our meal bases are pulse-based versions of much loved classics like Lentil & Mushroom Bolognese, Chickpea Tikka Masala, and Chilli non Carne. We work with contract caterers, who are looking for ways to add more pulses to their menu rotations and also sell our products in retail and online.
Food Philosophy
Eat like a bear.
I believe that FOOD IS JOY. So, as an alternative to restrictive diet fads and dogmas, I came up with an alternative: eat like a bear. The idea came to me whilst on a walk in a Danish woodland. A friend and I were discussing the Paleo diet. "Surely", I said, "this doesn't make any sense. We would have eaten grains and legumes as part of a foraged diet. Where else would agriculture have come from?". My friend looked it up, and, as it turns out, the bear (unless she's a polar bear) does in fact eat up to 90% of its calories from plants. She doesn't eat any highly processed foods and factory farmed animals. Her diet is varied and seasonal. In practical terms, the 'eat like a bear' philosophy serves as a gentle guideline for a way that you and I can eat for the benefit of our health, well-being and the future of the planet. In line with Blue Zones, the foundation of the meal consists of PULSES + WHOLE GRAINS + FRUIT AND VEG + SEEDS AND NUTS with less but better quality MEAT AND DAIRY FOR FLAVOUR rather than being the main thing.
Cooking with Principles
Transform your relationship with food by learning the fundamentals of flavour, nutrition and skills to make cooking a fun and intuitive process
Learning how to cook freely and intuitively without relying on recipes is one of the most rewarding and beneficial things you can do in life. Cooking with Principles is about understanding the 'why' and 'how' and 'what' of creating delicious, varied plant-centric meals. For example, what are the elements of a stew, and why and how does a stew become a truly delicious stew.
I was born with a curious mind, and cooking for me is like life and the world in general.. I want to understand how and why everything works. As a chef, this curiosity has lead me down a path of deep learning in order to grasp the underlying principles of dishes I love, and why they are so delicious.
The result: a set of principles that anyone can learn, giving you the skills and confidence to whip up stunning meals without having to rely on recipes.