Recipes tell you what to do. They don't teach you how to cook.
Cook delicious, varied, plant-rich meals β without a recipe
For health-conscious home cooks who want to go from recipe reliance to cooking on instinct in 4 β 6 weeks
JOIN COOK WITH CONFIDENCE β β¬199
β¬249 β¬199 Launch price until Oct 31st

Why Trust Me
Cook With Confidence is created and taught by Jens Hannibal, a chef, food educator and entrepreneur with nearly two decades of experience making plants the star of the plate. Over the years, heβs delighted thousands of people and cooked for leading organisations, always with the same focus: creating plant-led meals that people love.
I believe Jensβ philosophy and approach with Pulse Kitchen can play an integral part in bringing delicious, plant-rich foods into the world, offering benefits for health, productivity, and the planet.
Prof. Tim Spector
world-leading researcher in the gut microbiome and nutrition
"The team were so happy and you could feel an elevation of energy in the room. The food was superb even better than described!"
Kate Walsh
Employee Experience Manager, Airbnb HQ London
"Amazing food, with such a powerful philosophy behind. Our team have been raving about it since!"
Amy Morris
Sustainability Coordinator, Waitrose & Partners
"No one brings plants to life quite like Jens. His cooking is vibrant, meaningful, and rooted in purposeβa true expression of creativity and care for both people and planet."
Seth Tabatznik,
Founder
Want more variety without constantly searching for new recipes?
If you're anything like me, you want to eat more plants, bring more variety into your meals and make food that tastes genuinely great. But without a recipe in front of you, it can be hard to know where to start, what ingredients will work together or how to turn what you already have into something delicious.
By the end of the course, youβll be able to:
- Stop searching for the βrightβ recipe. Start opening the fridge, seeing what you have and knowing how to turn it into a delicious meal.
- Stop worrying about exact ingredients and precise measurements. Start tasting, adjusting and trusting your own judgement as you cook.
- Stop following instructions step by step. Start understanding what makes food genuinely delicious, so you can make confident decisions for yourself.
- Stop feeling intimidated by unfamiliar vegetables, grains, pulses, herbs and spices. Start exploring new ingredients with confidence and excitement, opening up a whole new world of variety, flavour and possibility.
- Stop overthinking every meal. Start cooking with more instinct, creativity and freedom, and enjoy letting the meal unfold as you go.
The Cook With Confidence Method
Most cooking courses hand you a stack of recipes. This one teaches you what sits underneath them: a simple system for understanding how to build delicious, varied, plant-rich meals. Four layers, taught in order. Once you understand all four, you can create a meal from almost anything.
Four Foundational Food Groups
Learn what goes on the plate, and in what proportions, to create satisfying plant-based or plant-rich meals that support good nutrition.
Five Cβs of Deliciousness
Understand what makes food taste great, and the key levers you can use to build depth, balance and satisfaction into plant-led or fully plant-based meals.
Seven Principles of Cooking with Plants
Learn seven versatile principles that give you the confidence to cook all kinds of vegetables, pulses, grains and other whole-food ingredients.
The Meal Matrix
Bring everything together with a simple framework that guides your creativity and helps you turn whatever you have into an endless variety of delicious meals.
Meet Jens Hannibal
I grew up north of Copenhagen and started cooking at twelve with my stepdad, who is big on classical French gastronomy. By my mid-twenties Iβd understood how much what we eat shapes both our health and the state of the planet β and that whatβs good for us is also good for the planet.
But knowing what's good for us doesn't necessarily change what someone cooks on a Tuesday or picks at the office canteen. Taste does. Flavour is the most persuasive argument there is.
So I spent nearly two decades on one question: how do you create meals around plants that everyone actually wants to eat? I built two companies to answer it β Pulse Kitchen and then The Bear Kitchen β making plant-centric food part of the working day at companies like Airbnb, Waitrose & Partners and Barclays. Aside from having fun cooking in the kitchen, the most joyful part of my job was hearing people say things like: "Wow! I had no idea plants could taste like thisβ, βplease tell me youβll be back tomorrowβ, βbest office catering Iβve had, hands downβ.. etc.
Somewhere in the middle of all that, I noticed the thing this course is built on: great dishes from completely different corners of the world run on the same small set of principles underneath. Once you can see them, cooking stops being a list of instructions and becomes something you can improvise with.
I don't think cooking should be a means to an end. Done right it's one of the few things in an ordinary day that asks you to step away from a screen, trust your senses and make something β for yourself and for the people around you.
Inside Cook With Confidence
Every principle lesson is a cook-along: you're making lunch or dinner while you watch, so it rarely feels like extra time in the day. Downloadable materials and a short quiz with every lesson.
Module 1: Build Your Foundation
Lessons 1-4
HereΒ weβll go over the key knowledge about nutrition and flavour, as well as a hack for whole grains and pulses. These are short concise lessons aimed at giving you the essentials that you need for your onward journey.
Module 2: Principles of Cooking
Lessons 5-13
This where all that we put it all into practice with the cook alongs culminating with an introduction to the Meal Matrix that will be your creativity guide upon course completion.
COURSE OVERVIEW β COOKING WITH PRINCIPLES
Module 1: Build Your Foundation
Lessons 1-4
Lesson 1: Description β Four Foundational Food Groups
Discover how Cooking with Principles can transform your relationship with food. Learn the Four Foundational Food Groups and get ready to step into the kitchen with confidence, creativity, and excitement for whatβs ahead
Lesson 2: Flavour Fundamentals β The Five Cβs
Discover the Five Cβs of Deliciousness and the science behind great flavour. Learn how to stock your store cupboard like a pro and start creating dishes that taste as good as they make you feel.
Lesson 3: Longevity Nutrition Crashβcourse
Cut through the confusion around nutrition and longevity. Discover the real science behind lasting energy, gut health, and vibrant living.
Lesson 4: Whole grain & Pulses Hack
Learn simple hacks for getting more pulses and whole grains into your meals β boosting flavour, texture, and long-term health with ease.
Module 2: Principles of Cooking
Lessons 5-13
Lesson 5: The Principle of SautΓ©ing
Learn the art of sautΓ©ing β a quick, versatile principle for creating vibrant, flavour-packed meals with confidence and flair.
Lesson 6: Knife Skills (BONUS)
Sharpen your confidence with essential knife skills. Learn safe, efficient techniques that make cooking faster, easier, and more enjoyable.
Lesson 7: Mastering Stews, Curries & Daals
Learn the four key elements that make stews, curries, and daals truly delicious. Discover how to build depth, balance, and richness for hearty, satisfying plant-rich or fully plant-based meals.
Lesson 8: Rawβmarinating & βLaws of Slawsβ
Discover the Principle of Raw-Marinating and Jensβs playful βLaws of Slaws.β Learn how to make three vibrant, flavour-packed slaws that bring colour, crunch, and confidence to every plate.
Lesson 9: Steam-braising β Loving Leafy Greens
Discover Jensβ go-to method for making any leafy green irresistible. Learn how to steam-braise your veggies into vibrant, flavour-packed dishes β and turn any leafy green into pure craving.
Lesson 10: Roasting β Supercharging Flavour
Learn how to unlock incredible flavour through the magic of caramelisation. Create a Moroccan-inspired warm salad with oven- and pan-roasted veggies, spinach, olives, and feta β a celebration of colour, balance, and roasted goodness.
Lesson 11: Stir-frying β Delicious Meals with Any Veggies
Master the art of the stir-fry β a quick, flexible way to make plants the star of your plate. Learn how to balance flavour, texture, and sauce for colourful, glossy, umami-packed meals youβll crave again and again.
Lesson 12: Blanching β Perfecting the Bite
Learn the art of blanching β the key to crisp, colourful, perfectly cooked veggies. Discover how to master timing and texture while creating a vibrant seasonal salad with a simple, versatile vinaigrette
Lesson 13: Wrapβup, Habit Formation & The Meal Matrix
Bring it all together with habit-building strategies and the powerful Meal Matrix. Learn how to turn your new skills into lasting habits β and unlock the freedom to cook with confidence, creativity, and joy.
30-day money-back guarantee
From people who've done the course
It just lays everything out in a really simple way and brings you back to the basic principles.
Julia
I'm doing the course with my son. It's been a hugely valuable experience and a great way for us to bond
Chris
I already cook healthy meals, but I was stuck with recipes. This course is helping me be more adventurous and creative.
Maarit
You also get me
Every other week I run a live Q&A. Join live or send your question in advance β what went wrong, what to do with the thing in your fridge, how to adapt something for the people you're feeding β and I answer it by name, on camera, in my kitchen. Every session is recorded, so you never have to be there live. Ask on Monday, watch whenever suits you. This is the part no cookbook, no YouTube channel and no recorded course can give you. A video can tell you how to make a stew. It can't tell you why your stew tasted flat on Tuesday. You'll also get access to the Cook With Confidence community, where I post extra ideas as I go and members share what they're making.
Everything you get
Regular Price β¬249
Right now
Save β¬50
Launch price until Oct 31st
JOIN COOK WITH CONFIDENCE β β¬199
- Every future update, free
- Certificate on completion
- 30-day money-back guarantee
Try it for 30 days. If it doesn't work, I'll refund you.
If within 30 days you don't feel more confident and inspired in the kitchen, email me and I'll refund
you in full. No questions asked. I've put everything I have into this course. But you shouldn't have to take my word for that.
Frequently Asked Questions
Do I need to be able to cook already?
Isn't this just another set of recipes?
Is it fully plant-based?
How much time does it take?
How do the live Q&As work?
Do I need special equipment?
How long do I have access?
There are cheaper cooking courses. Why this one?
What if it's not for me?
End recipe dependence. Start cooking with confidence.
4 β 6 weeks from now, you could make something delicious from almost anything you have, explore new ingredients with confidence and bring far more variety into your cooking.
Regular Price β¬249
Right now
Save β¬50
Launch price until Oct 31st
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