Recipes tell you what to do. They don't teach you how to cook.

Cook delicious, varied, plant-rich meals – without a recipe

For health-conscious home cooks who want to go from recipe reliance to cooking on instinct in 4 – 6 weeks

JOIN COOK WITH CONFIDENCE β€” €199

€249 €199 Launch price until Oct 31st

 
12
Lessons + Bonus Lesson
Biweekly live
Q&A with Jens
Lifetime
access
30-Day
Money-Back Guarantee

Why Trust Me

Cook With Confidence is created and taught by Jens Hannibal, a chef, food educator and entrepreneur with nearly two decades of experience making plants the star of the plate. Over the years, he’s delighted thousands of people and cooked for leading organisations, always with the same focus: creating plant-led meals that people love.

I believe Jens’ philosophy and approach with Pulse Kitchen can play an integral part in bringing delicious, plant-rich foods into the world, offering benefits for health, productivity, and the planet.

Prof. Tim Spector

world-leading researcher in the gut microbiome and nutrition

"The team were so happy and you could feel an elevation of energy in the room. The food was superb even better than described!"

Kate Walsh

Employee Experience Manager, Airbnb HQ London

"Amazing food, with such a powerful philosophy behind. Our team have been raving about it since!"

Amy Morris

Sustainability Coordinator, Waitrose & Partners

"No one brings plants to life quite like Jens. His cooking is vibrant, meaningful, and rooted in purposeβ€”a true expression of creativity and care for both people and planet."

Seth Tabatznik,

Founder

Want more variety without constantly searching for new recipes?

If you're anything like me, you want to eat more plants, bring more variety into your meals and make food that tastes genuinely great. But without a recipe in front of you, it can be hard to know where to start, what ingredients will work together or how to turn what you already have into something delicious.

By the end of the course, you’ll be able to:

  • Stop searching for the β€œright” recipe. Start opening the fridge, seeing what you have and knowing how to turn it into a delicious meal.
  • Stop worrying about exact ingredients and precise measurements. Start tasting, adjusting and trusting your own judgement as you cook.
  • Stop following instructions step by step. Start understanding what makes food genuinely delicious, so you can make confident decisions for yourself.
  • Stop feeling intimidated by unfamiliar vegetables, grains, pulses, herbs and spices. Start exploring new ingredients with confidence and excitement, opening up a whole new world of variety, flavour and possibility.
  • Stop overthinking every meal. Start cooking with more instinct, creativity and freedom, and enjoy letting the meal unfold as you go.

The Cook With Confidence Method

Most cooking courses hand you a stack of recipes. This one teaches you what sits underneath them: a simple system for understanding how to build delicious, varied, plant-rich meals. Four layers, taught in order. Once you understand all four, you can create a meal from almost anything.

Four Foundational Food Groups

Learn what goes on the plate, and in what proportions, to create satisfying plant-based or plant-rich meals that support good nutrition.

Five C’s of Deliciousness

Understand what makes food taste great, and the key levers you can use to build depth, balance and satisfaction into plant-led or fully plant-based meals.

Seven Principles of Cooking with Plants

Learn seven versatile principles that give you the confidence to cook all kinds of vegetables, pulses, grains and other whole-food ingredients.

The Meal Matrix

Bring everything together with a simple framework that guides your creativity and helps you turn whatever you have into an endless variety of delicious meals.

Meet Jens Hannibal

I grew up north of Copenhagen and started cooking at twelve with my stepdad, who is big on classical French gastronomy. By my mid-twenties I’d understood how much what we eat shapes both our health and the state of the planet – and that what’s good for us is also good for the planet.

But knowing what's good for us doesn't necessarily change what someone cooks on a Tuesday or picks at the office canteen. Taste does. Flavour is the most persuasive argument there is.

So I spent nearly two decades on one question: how do you create meals around plants that everyone actually wants to eat? I built two companies to answer it β€” Pulse Kitchen and then The Bear Kitchen β€” making plant-centric food part of the working day at companies like Airbnb, Waitrose & Partners and Barclays. Aside from having fun cooking in the kitchen, the most joyful part of my job was hearing people say things like: "Wow! I had no idea plants could taste like this”, β€œplease tell me you’ll be back tomorrow”, β€œbest office catering I’ve had, hands down”.. etc.

Somewhere in the middle of all that, I noticed the thing this course is built on: great dishes from completely different corners of the world run on the same small set of principles underneath. Once you can see them, cooking stops being a list of instructions and becomes something you can improvise with.

I don't think cooking should be a means to an end. Done right it's one of the few things in an ordinary day that asks you to step away from a screen, trust your senses and make something – for yourself and for the people around you.

Inside Cook With Confidence

Every principle lesson is a cook-along: you're making lunch or dinner while you watch, so it rarely feels like extra time in the day. Downloadable materials and a short quiz with every lesson.

Module 1: Build Your Foundation

Lessons 1-4

Β 

HereΒ we’ll go over the key knowledge about nutrition and flavour, as well as a hack for whole grains and pulses. These are short concise lessons aimed at giving you the essentials that you need for your onward journey.

Module 2: Principles of Cooking

Lessons 5-13

Β 

This where all that we put it all into practice with the cook alongs culminating with an introduction to the Meal Matrix that will be your creativity guide upon course completion.

COURSE OVERVIEW β€” COOKING WITH PRINCIPLES

Teacher: Jens Hannibal
Module 1: Build Your Foundation

Lessons 1-4
Lesson 1: Description – Four Foundational Food Groups

Discover how Cooking with Principles can transform your relationship with food. Learn the Four Foundational Food Groups and get ready to step into the kitchen with confidence, creativity, and excitement for what’s ahead

Full Lesson Description

Lesson 2: Flavour Fundamentals – The Five C’s

Discover the Five C’s of Deliciousness and the science behind great flavour. Learn how to stock your store cupboard like a pro and start creating dishes that taste as good as they make you feel.

Full Lesson Description

Lesson 3: Longevity Nutrition Crash‑course

Cut through the confusion around nutrition and longevity. Discover the real science behind lasting energy, gut health, and vibrant living.

Full Lesson Description

Lesson 4: Whole grain & Pulses Hack

Learn simple hacks for getting more pulses and whole grains into your meals β€” boosting flavour, texture, and long-term health with ease.

Full Lesson Description

Module 2: Principles of Cooking

Lessons 5-13
Lesson 5: The Principle of SautΓ©ing

Learn the art of sautΓ©ing β€” a quick, versatile principle for creating vibrant, flavour-packed meals with confidence and flair.

Full Lesson Description

Lesson 6: Knife Skills (BONUS)

Sharpen your confidence with essential knife skills. Learn safe, efficient techniques that make cooking faster, easier, and more enjoyable.

Full Lesson Description

Lesson 7: Mastering Stews, Curries & Daals

Learn the four key elements that make stews, curries, and daals truly delicious. Discover how to build depth, balance, and richness for hearty, satisfying plant-rich or fully plant-based meals.

Full Lesson Description

Lesson 8: Raw‑marinating & β€œLaws of Slaws”

Discover the Principle of Raw-Marinating and Jens’s playful β€œLaws of Slaws.” Learn how to make three vibrant, flavour-packed slaws that bring colour, crunch, and confidence to every plate.

Full Lesson Description

Lesson 9: Steam-braising – Loving Leafy Greens

Discover Jens’ go-to method for making any leafy green irresistible. Learn how to steam-braise your veggies into vibrant, flavour-packed dishes β€” and turn any leafy green into pure craving.

Full Lesson Description

Lesson 10: Roasting – Supercharging Flavour

Learn how to unlock incredible flavour through the magic of caramelisation. Create a Moroccan-inspired warm salad with oven- and pan-roasted veggies, spinach, olives, and feta β€” a celebration of colour, balance, and roasted goodness.

Full Lesson Description

Lesson 11: Stir-frying – Delicious Meals with Any Veggies

Master the art of the stir-fry β€” a quick, flexible way to make plants the star of your plate. Learn how to balance flavour, texture, and sauce for colourful, glossy, umami-packed meals you’ll crave again and again.

Full Lesson Description

Lesson 12: Blanching – Perfecting the Bite

Learn the art of blanching β€” the key to crisp, colourful, perfectly cooked veggies. Discover how to master timing and texture while creating a vibrant seasonal salad with a simple, versatile vinaigrette

Full Lesson Description

Lesson 13: Wrap‑up, Habit Formation & The Meal Matrix

Bring it all together with habit-building strategies and the powerful Meal Matrix. Learn how to turn your new skills into lasting habits β€” and unlock the freedom to cook with confidence, creativity, and joy.

Full Lesson Description

JOIN COOK WITH CONFIDENCE β€” €199

30-day money-back guarantee

From people who've done the course

 
 
 
It just lays everything out in a really simple way and brings you back to the basic principles.
Julia
I'm doing the course with my son. It's been a hugely valuable experience and a great way for us to bond
Chris
I already cook healthy meals, but I was stuck with recipes. This course is helping me be more adventurous and creative.
Maarit

You also get me

Every other week I run a live Q&A. Join live or send your question in advance β€” what went wrong, what to do with the thing in your fridge, how to adapt something for the people you're feeding β€” and I answer it by name, on camera, in my kitchen. Every session is recorded, so you never have to be there live. Ask on Monday, watch whenever suits you. This is the part no cookbook, no YouTube channel and no recorded course can give you. A video can tell you how to make a stew. It can't tell you why your stew tasted flat on Tuesday. You'll also get access to the Cook With Confidence community, where I post extra ideas as I go and members share what they're making.

Everything you get

Regular Price €249

Right now

€199
Save €50

Launch price until Oct 31st

JOIN COOK WITH CONFIDENCE β€” €199

  • Every future update, free
  • Certificate on completion
  • 30-day money-back guarantee
βœ“
The complete 12-lesson Cook With Confidence course
Every principle, every technique, every cook-along
βœ“
Bonus lesson: Knife Skills
Faster, safer, sharper
βœ“
The Meal Matrix
The tool that turns four principles into a different dinner every night
βœ“
Practice recipes
To work from while the principles are still new
βœ“
Biweekly live Q&A with Jens
Your questions, answered
βœ“
The Cook With Confidence community
Extra ideas from me, and what other members are cooking
βœ“
Lifetime access
No subscription, Nothing to renew

Try it for 30 days. If it doesn't work, I'll refund you.

If within 30 days you don't feel more confident and inspired in the kitchen, email me and I'll refund
you in full. No questions asked. I've put everything I have into this course. But you shouldn't have to take my word for that.

Frequently Asked Questions

End recipe dependence. Start cooking with confidence.

4 – 6 weeks from now, you could make something delicious from almost anything you have, explore new ingredients with confidence and bring far more variety into your cooking.

Regular Price €249

Right now

€199
Save €50

Launch price until Oct 31st

JOIN COOK WITH CONFIDENCE β€” €199

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